SpringFour Shares its Story on Alight Innovation Day Panel

SpringFour Shares its Story on Alight Innovation Day Panel

On January 30, 2018 SpringFour CEO Rochelle Gorey had the opportunity to speak at the Alight Innovation Day on a panel featuring start-ups. Alight, a leader in technology-enabled health, wealth, HR and finance solutions, held an Innovation Summit for it’s top 100 global leaders at 1871. The day acted as a source of inspiration for Alight leaders to think creatively and to learn about innovative products and ideas.

Rochelle was joined on a panel by Heather Holmes, Cofounder & CEO of Genivity, Amanda Greenberg from Balloonr and Andy Abbot from Heretik. The panelists shared their “Founder’s Story” and talked about entrepreneurship and the vision behind their companies. It is always exciting to join in these conversations, to share how SpringFour is innovating in this space, and learn from others.

Financial wellness is becoming an important part of benefit packages employers can offer their employees. Thinking about innovative solutions in this space is one way that Alight is changing the way companies think about HR benefits. This panel highlighted some of the new ways start-ups are addressing the need for employers to think about innovative ways to offer employee benefits. SpringFour was excited to be a part of the discussion and to have the opportunity to introduce the way we are able to impact individual people’s lives and increase their financial wellness, while helping our business partners at the same time.

Katie Gottschall Donohue, Vice President, Strategy and Operations

SpringFour, Inc.

More Than Just Financial Education

More Than Just Financial Education

More Than Just Financial Education

We’re feeling excited. Have you seen this latest infographic by the Center for Financial Services Innovation (CFSI) that illustrates the power of financial health tools at the workplace? It’s got us feeling pretty darn awesome here at SpringFour.

You see, for years now, we have been promoting and talking about how in order to help people with financial challenges, we must deliver more than education. And we’re not just talking about this. We have built the largest database of resources that help connect people with tangible resources, programs, and tools that help them reduce household expenses and increase cash flow. Our mission IS to provide necessary connections to real services that can create real solutions and alleviate financial challenges in the short term.

And it’s working. See our case studies with LendUp and US Bank.

Seeing the statement Financial Wellness at Work is Catching On, but Education is Not Enough in CFSI’s infographic sends off fireworks for us. You see, people are stressed and they often can’t make all of their monthly payments. While providing people with education is valuable, it isn’t what is going to solve their immediate problem: “How do I pay my mortgage this month when my furnace just went out and that cost me $4,800” or “My car broke down and I had to fix it because I need it to get to my job, but now I can’t pay my rent.” These are real life situations that happen everyday. They cause people a great deal of stress and anxiety. And you can be certain, that when people are facing these situations, they are distracted at work, they are stressed out, and no amount of education is going to relieve that.

But we have the power to help. To help make important connections to real resources and programs that can lead to a decrease in household expenses. It’s simple, yet not many organizations or employers are doing it. But we think that’s changing.

This illustration documents what we see as a significant mind shift in the industry, and we are thrilled to see this progress. If together we can continue on the path of creating and solving for income volatility, addressing shortfalls in the budget and providing real, tangible solutions to do so, we are all better off.

Rochelle Nawrocki Gorey

Co-Founder & CEO, SpringFour Inc.

Awards and Recognition













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222 Merchandise Mart Plaza