The “Four” in SpringFour
We help you drive impact for your customers, employees, and bottom line. Real results include 2-10x increase in repayment rates, $1,000 reduction in annual net credit losses per customer, and 7 percentage point increase in Net Promoter Scores (NPS).
Our Founder’s Story
Nearly 20 Years Ago
SpringFour Founder & CEO Rochelle Gorey’s more than 25 years of experience in public policy, government relations, homeownership, and asset building led her to build SpringFour in 2005 — the first-of-its-kind Certified B, social impact fintech. Rochelle understood the power of connecting people to resources long before anyone was talking about financial health or fintech — and built a sustainable business model in SpringFour, the first organization to empower consumer financial health while also driving measurable impact for the organizations that provide SpringFour resources for their customers.
Growing up, Rochelle’s family struggled financially and she felt the stigmas surrounding financial hardship. Rochelle knew that people facing financial challenges are in situations that make it impossible for them to pay, and they deserve to be connected to resources that can help them find their footing. Rochelle’s foresight and drive helped her build an unprecedented, innovative business model that connects people with the financial assistance they want and deserve.
SpringFour CEO & Founder, Rochelle Gorey, leading a neighborhood tour for FHA Commissioner Nic Retsinas alongside community residents before founding SpringFour
Rochelle Gorey, CEO & Founder, accepts Finance Brands that Matter Award at Fast Company 2023 Brands that Matter Awards Celebration
In 2022, SpringFour delivered more than 4.4 million financial health referrals to customers. Leading banks, credit unions, fintech lenders, employers, mortgage servicers, nonprofits, and more work with SpringFour to connect their customers with resources — increasing payment performance, adding brand value, and powering financial health and capability. Rochelle’s personal experience, work, and research instilled in her a deep empathy for others, empowering her to build a company that helps people and organizations while changing the industry for the better. We aim to inspire organizations to adopt SpringFour as a standard component of any collections or financial health strategy.
Certified & Dedicated to Impact
SpringFour is proud to be a Certified B Corporation, a designation that a business is demonstrating high social & environmental performance, accountability, & transparency. Certified B Corporations are leaders in the global movement for an inclusive, equitable, & regenerative economy.