On January 30, 2018 SpringFour CEO Rochelle Gorey had the opportunity to speak at the Alight Innovation Day on a panel featuring start-ups. Alight, a leader in technology-enabled health, wealth, HR and finance solutions, held an Innovation Summit for it’s top 100 global leaders at 1871. The day acted as a source of inspiration for Alight leaders to think creatively and to learn about innovative products and ideas.

Rochelle was joined on a panel by Heather Holmes, Cofounder & CEO of Genivity, Amanda Greenberg from Balloonr and Andy Abbot from Heretik. The panelists shared their “Founder’s Story” and talked about entrepreneurship and the vision behind their companies. It is always exciting to join in these conversations, to share how SpringFour is innovating in this space, and learn from others.

Financial wellness is becoming an important part of benefit packages employers can offer their employees. Thinking about innovative solutions in this space is one way that Alight is changing the way companies think about HR benefits. This panel highlighted some of the new ways start-ups are addressing the need for employers to think about innovative ways to offer employee benefits. SpringFour was excited to be a part of the discussion and to have the opportunity to introduce the way we are able to impact individual people’s lives and increase their financial wellness, while helping our business partners at the same time.


Katie Gottschall Donohue, Vice President, Strategy and Operations

SpringFour, Inc.