The Fifth Third Bank Financial Empowerment Mobile, commonly known as the eBus, brings financial access, social services and education directly into communities across the Bank’s 11-state footprint, especially in underserved areas. The increased offerings of the eBus include the services of SpringFour, a leading financial health fintech, that connects visitors to more than 23,500 free local, statewide and national financial wellness resources from nonprofit and government agencies.

Rochelle Nawrocki Gorey, CEO and Founder of social impact fintech SpringFour, has been named one of American Banker’s Most Influential Women in Fintech 2024. SpringFour’s scope continues to expand as it partners with banks, credit unions, lenders, nonprofits, and more to help them deliver vetted financial health resources to their customers.

SpringFour’s CEO and Founder Rochelle Nawrocki Gorey was invited to join the Real Leaders’ podcast hosted by Kevin Edwards following SpringFour’s selection as a Real Leaders’ Top Impact Company. In this engaging discussion, Kevin and Rochelle discuss SpringFour’s story and dive into how SpringFour’s innovative solutions have broken through barriers and become an industry mainstay for financial health, financial services, and fintech.

We are excited to be part of Fifth Third’s Financial Empowerment Mobile, otherwise known as the eBus, which brings banking products and financial health resources to underserved communities. The newly reimagined eBus is currently providing customers in underserved communities with in-person opportunities to use one of the many digital stations or tablets available on the eBus to explore SpringFour’s resources through Fifth Third’s use of our product, S4connect.

We are thrilled to announce that our CEO and Founder, Rochelle Nawrocki Gorey, has been named as one of American Banker’s Most Influential Women in Fintech! This award honors female leaders in the fintech community who are paving the way for the industry’s future while championing critical issues like diversity, inclusion and mentorship. All the finalists are helping to bring new financial technology to life and move the industry forward in its efforts to help consumers, businesses and financial institutions innovate and bring about better products and experiences.

The Financial Empowerment Mobile, also known as the eBus by Fifth Third, is dedicated to bringing financial access and education directly to communities, especially those that are underserved. In 2024, the eBus has been revamped to provide an array of enhanced experiences. One of the notable additions to the eBus’s offerings is the integration of SpringFour’s services, a prominent fintech specializing in social impact financial wellness.