Celebrating SpringFour’s Win: American Banker’s 2024 Most Influential Women in Fintech
Celebrating SpringFour’s Win: American Banker’s 2024 Most Influential Women in Fintech
Rochelle Nawrocki Gorey Wins American Banker’s Most Influential Women in Fintech Award
SpringFour’s CEO and Founder, Rochelle Nawrocki Gorey, has been named one of American Banker’s 2024 Most Influential Women in Fintech!
This award honors female leaders in the fintech community who are paving the way for the industry’s future while championing critical issues like diversity, inclusion, and mentorship. All the finalists are helping to bring new financial technology to life and move the industry forward in its efforts to help consumers, businesses, and financial institutions innovate and bring about better products and experiences.
“This year’s list of finalists shows the ranks of women bosses are growing in this industry. It’s no secret that females are underrepresented in the C-suites of financial technology companies, so we’re shining a spotlight on the standout women in the sector. These are incredible leaders driving innovation and transformation, and they should be recognized for their achievements.“
American Banker Article Spotlight on SpringFour
Following the award win, SpringFour and Rochelle were spotlighted in American Banker, “Financial health professional: Rochelle Nawrocki Gorey.” The article was written by American Banker Tech Reporter Miriam Cross.
Here’s an excerpt:
“Rochelle Nawrocki-Gorey, CEO and founder of social impact fintech SpringFour, has seen the scope of her business expand in the past year. SpringFour partners with banks, credit unions, lenders, nonprofits and more to help them deliver vetted financial resources to their customers at no cost… In 2023, the number of financial health referrals made by SpringFour totaled 5.5 million — the most in a single year since Nawrocki-Gorey founded the company in 2005, and a 25% increase over the year before.“
Awards Ceremony held at American Banker’s Digital Banking Conference
At American Banker’s Digital Banking Conference, which included an awards ceremony recognizing the 20 Most Influential Women in Fintech, it was a privilege to celebrate SpringFour’s continuous innovation and leadership alongside other great women creating change in our industry.
Time and time again, we’ve seen that when financial institutions prioritize their customers’ financial health, both their businesses and customers succeed. SpringFour is a win-win because it truly makes a difference for everyone — and we’ve got the metrics to prove it.
We’re proud to work with leading institutions to help their customers find their financial footing while increasing repayment rates, lowering delinquencies and credit losses, and improving customer engagement.
To learn more about working with SpringFour, please reach out to us at impact@springfour.com.
Morgan Pierce
Impact & Communications Manager, SpringFour
Awards and Recognition
Why we keep win-win-winning: 6 awards in less than 12 months
Why we keep win-win-winning: 6 awards in less than 12 months
Recently, we were thrilled to join so many inspiring financial health leaders at Financial Health Network’s EMERGE, the biggest finhealth event of the year! This year’s conference was a celebration of FHN’s 20th anniversary — and a reminder of the work still to be done to advance financial health. No one organization can do it all alone; strong partnerships are what make it all possible.
Fortunately, we’re making big strides. In the past twelve months alone, SpringFour has won six awards for our revolutionary work — and these have validated our mission to deliver the best-in-class financial health resources together with leading institutions.
- American Banker’s 2024 Most Influential Women in Fintech
- Inc. Magazine’s 2024 Female Founders 250
- Real Leaders 2024 Top Impact Companies
- Fintech Futures’ 2023 Woman in Technology Banking Tech Award highly commended
- Fast Company’s 2023 Brands That Matter
- Finovate’s 2023 Innovator of the Year winner
What Impact Means to Us
There’s a reason SpringFour is getting recognized — we’re all about real-time, tangible impact. With SpringFour’s vetted resources, individuals reduce expenses, grow their savings, and find their financial footing.
For us, impact means centering empathy, and seeing business results follow. For our clients, that has included:
- Over 5.5 million referrals to financial health resources to consumers last year
- 17-31% increase in repayment rates
- More than 5x ROI
- Millions in annualized credit loss savings
- Hearing directly from individuals about how SpringFour has helped them pay for food, save on utilities, find jobs, and more
Financial Health for the Win-Win-Win
When Founder and CEO Rochelle Nawrocki Gorey started SpringFour, “financial health” was not a term. Now, she’s been included as one of the Inc. Female Founders 250 “for demonstrating the importance of marrying social impact with fintech.”
About being included among American Banker’s 2024 Most Influential Women in Fintech, Rochelle said:
“When we started SpringFour, no one really understood what we were trying to do. It took time, intention, and integrity. We built trust and a new way of helping people and companies. Today, some of the biggest banks are our clients. Financial health is now a term we all know.”
Plus, Fast Company wrote:
“In an industry that at times has not prioritized the financial health of consumers, SpringFour is taking a different approach to banking. The company has taken on banks as clients… ensuring a customer-focused approach as well as guaranteeing stability through partnership—SpringFour currently has a 90% client retention rate.”
We’re excited for the road ahead; there’s a lot more impact to be made. One thing is clear: SpringFour stands out.
Are you ready to stand out with us? Join other top financial institutions prioritizing financial health and seeing the results with SpringFour. Connect with us at impact@springfour.com or reply to this email to get started in under 30 days.
Morgan Pierce
Impact & Communications Manager, SpringFour
Awards and Recognition
The Power of a Unique Partnership: Fifth Third brings SpringFour to underserved communities
The Power of a Unique Partnership: Fifth Third brings SpringFour to underserved communities
Witnessing the magic of Fifth Third Bank’s Fifth Third Day, 5/3/2024, was special for so many reasons.
I’ve spent the past few years honing my craft in Client Onboarding, preparing me to work with SpringFour’s clients today and lead many organizations through successful deployments of our products as Operations & Accounts Specialist. It can be stressful for teams to put their trust in someone else’s hands to execute their meaningful projects. I’ve carefully guided those I’ve been fortunate enough to work with to the finish line and cheered them on from afar once successfully deployed. It’s a bittersweet moment when they fly the nest after we’ve worked so hard together.
Seeing Fifth Third’s Financial Empowerment Mobile, commonly known as the eBus, in action near Fifth Third’s headquarters in Cincinnati was such a treat, and a moment in my career I’ll remember forever. It was amazing to see SpringFour’s resources being delivered to community members experiencing the tool in person and to know how many more people it will impact in their own communities as it embarks on a journey around the Midwest.
As we sat to dinner the night before the big day, we all began sharing stories about our lives with one another. A table full of women trailblazing through the world of finance, fighting tooth and nail to make a difference in the world, is a really humbling and honorable place to be. I couldn’t help but take note of a theme amongst many, if not all, of us sitting at that table: we’ve all experienced financial hardship in one way or another at some point in our lives.
While we all come from different backgrounds, we share similar experiences that ultimately lead us to where we are today. I think it’s beautiful that fate or happenstance brought us together to work towards providing SpringFour’s crucial financial health resources to communities that need it, some of the same communities we grew up in. I hope the communities the eBus serves know just how hard we are rooting for them!
Perhaps one of my favorite parts of the experience was meeting all of the incredible women at Fifth Third, including Aleta Young, Donna McCray, and Sandra DiPentima, who are responsible for the re-imagination of the eBus that will now deliver SpringFour’s financial health resources. Their mission never wavered. They poured their hearts and souls into this project. Seeing their vision come to fruition was incredible.
SpringFour playing a role in the eBus’ upcoming journey across the country just made sense. Our Founder and CEO Rochelle Nawrocki Gorey has meticulously built a company rooted in serving others and operating with integrity. It shows in her actions, in the way she speaks about SpringFour, and in the partnerships SpringFour has formed.
I consider myself lucky to have played a part in this one.
Allie Poppe
Operations & Account Specialist, SpringFour
Awards and Recognition
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