The need for trusted financial health resources continues to grow – and SpringFour has risen to the challenge. In 2024, we delivered over 8.5 million financial health referrals, more than ever before – connecting individuals and families with the essential support they need, through the institutions that serve them.

While the world faces economic fluctuations, rising costs, and environmental crises, SpringFour continues to make a real difference. Our Resource Integrity Team ensures that every referral we provide is vetted, reputable, and up to date – because when people seek help, they need solutions that they can depend on.

The best part about our work? It’s a win-win — financial health is good for customers and businesses alike. Providing access to trusted resources leads to increased repayment rates, stronger customer engagement, and brand loyalty, all while delivering a measurable return on investment. We’re proud to be part of the solution, working with our partners to drive impact for their customers.

Read this report to learn more about:

➡️  Q4 impact metrics at a glance (page 3)

➡️  Natural disaster response and recovery (page 4)

➡️  Rental resources and mortgage relief response to HAF shuttering its doors (page 5)

➡️  SpringFour’s Social Impact Reporting helps clients measure ESG achievements (page 6)

➡️  BMO Case Study and introducing a new team member (page 7)

➡️  SpringFour User Survey provides feedback from S4pro users (page 8)

Here’s to another year of delivering support when and where it’s needed most.

Thank you, as always, for your partnership,

Note from Our CEO & Founder

We built SpringFour to connect people with vetted financial health resources when they need them most. Today, with rising costs, policy changes, and natural disasters, uncertainty is everywhere — and we’re here to help.

Our hearts go out to all those impacted by recent events. In times like these, access to reliable financial health resources is more critical than ever.

That’s why our team continuously vets and updates thousands of nonprofit and government resources, ensuring your customers always have access to trustworthy financial support. From disaster relief to everyday financial challenges like food savings, rental resources, prescription savings, and more, we make it easy for the financial services industry, nonprofits, employers, and more to provide real solutions, fast.

Best of all, providing this support delivers win-win results both for consumers and for our clients — who see greater engagement and trust by customers, increased repayments, high ROI, and more.

Now is the time to let your customers know that help is available. Let’s work together to get your customers the support they need. 

• Not yet offering SpringFour? Reach out to sales@springfour.com to schedule a demo and get started.
• Already delivering SpringFour? Reach out to impact@springfour.com to update your categories and deliver support for the areas of your customers’ financial health that are needed most.

Thank you for your partnership,

There are many ways to bolster financial health strategies with SpringFour, including:

☑️  Provide immediate access to SpringFour’s 25,000+ regularly reviewed and updated financial health resources including local, statewide, and national nonprofit and government relief programs.

☑️  Choose from 25+ categories to deliver financial health resources that support your customers including food savings, home repair, mental health services, heat & utilities, transportation, employment services, and more.

☑️  Create a relief landing page to keep specific resources available to support consumers year-round, helping them know where to access trustworthy resources on their own time.

☑️  Strengthen customer communications around specific issues by sharing empathy-driven messages offering support and pointing people to valuable resources that can improve their financial situation.

☑️  Quantify impact and share successes with consumers and stakeholders on social media; on your organization’s website; in annual, ESG, and impact reporting; and more.

Together, the fintech and credit union are supporting 367,000 members with digital financial health tools.

CHICAGO, January 23, 2025 – SpringFour, a first-of-its-kind, leading financial health fintech, today announced a partnership with MSU Federal Credit Union (MSUFCU), a credit union with more than 80 years of history providing services to the Michigan State University community and beyond. This partnership will offer MSUFCU members—Including Michigan State University students and alumni—innovative digital tools to support their financial health. 

According to Inside Higher Ed, 31% of students are concerned about the cost of their higher education. Approximately 48% of students who experience financial challenges while enrolled in higher education say they have difficulty concentrating on academics because of their finances. 

The partnership between SpringFour and MSUFCU’s Innovation Team started as a successful pilot program, offering SpringFour to select MSUFCU members. Now expanded, the partnership provides access to S4connect, SpringFour’s all-in-one consumer self-serve financial wellness solution, to all MSUFCU members. Through S4connect, MSUFCU members can access thousands of vetted resources for student loan support, rental and debt assistance, food and utilities, mental health, transportation, and more, digitally or while visiting the credit union’s Michigan and Chicago branches.

“SpringFour’s innovative approach to financial health was the perfect match for the lab at MSUFCU, our center for financial innovation, and it’s exciting to see it now offered to all of our members. With this next step in the partnership, we’re proud to empower the community with cutting-edge tools that improve financial health,” said Ben Maxim, MSUFCU’s Chief Innovation Officer.

SpringFour Founder & CEO Rochelle Nawrocki Gorey is an alumna of Michigan State University, where she studied public policy, and where she opened her first-ever credit card with MSUFCU. Since then, she has continued to be involved in entrepreneurship and innovation programs offered at her alma mater, most recently serving as a mentor to students involved in MSU’s Burgess Institute for Entrepreneurship & Innovation as well as a speaker as part of their State Innovate speaker series.

“I am excited about SpringFour’s partnership with MSUFCU. Not only am I a proud and involved MSU alumna, but I also believe that this partnership is an important step to supporting students, alumni, employees, and other MSUFCU members in their financial success, both now and after graduation. With access to financial health resources that make a difference in real time, individuals can find their financial footing while feeling supported by the credit union. It’s a win-win,” said Nawrocki Gorey. 

Since its launch in 2005, SpringFour has connected millions of Americans to resources that improve their financial health. In the third quarter of 2024, SpringFour delivered 2,192,900 financial health referrals to consumers in need.

About SpringFour

Founded in 2005, SpringFour is the first-of-its-kind, leading financial health fintech that empowers banks, credit unions, fintech lenders, employers, loan servicers, mortgage insurers, nonprofits, and organizations across all industries to connect consumers with vetted, local nonprofit and government financial health resources. Trusted by leading organizations including Capital One, BMO, M&T Bank, Fifth Third, OppFi, KeyBank, Avant, Enova, Oportun, Mission Lane, MSU Federal Credit Union, and more, SpringFour’s product suite includes an innovative contact center tool, digital self-service products, and APIs that increase payment performance, add brand value, strengthen customer relationships, drive ESG and social impact, support consumer financial health, and improve bottom lines. SpringFour has received many prestigious awards including American Banker’s Most Influential Women in Fintech, Inc. Magazine’s Female Founders 250, Real Leaders’ Top Impact Companies, Fast Company’s Brands that Matter, Finovate’s Innovator of the Year, and more. SpringFour was recently acquired by C&R Software, a CORA Group company and subsidiary of Constellation Software, Inc., the 23rd largest software company in the world with an $80B market cap.

About MSU Federal Credit Union

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 13 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital-first financial platforms AlumniFi and Collegiate; trade name Oakland University Credit Union; and its foundation, the MSUFCU Desk Drawer Foundation. MSUFCU is headquartered in East Lansing, Michigan; and has 32 branches; over 360,000 members; over $8 billion in assets; and more than 1,200 employees. For more information, visit msufcu.org.