SpringFour Founder and CEO Rochelle Nawrocki Gorey was featured at Fintech is Femme’s Leadership Summit and in this article discussing how she has built a scalable fintech company by centering the people most often ignored to turn underserved customers into understood ones.

Our Founder & CEO Rochelle Nawrocki Gorey was featured on the Bankadelic podcast with Lou Carlozo, discussing the future of financial wellness, SpringFour’s recent acquisition by C&R Software, and how we’re driving powerful business and customer outcomes for organizations across the country.

Unlike many fintech companies, Rochelle Gorey’s SpringFour has never raised outside capital. Instead, it’s grown steadily over 20 years, delivering financial health resources to over 8.5 million people in 2024 alone. Rochelle and SpringFour demonstrate that measurable impact is just as valuable as rapid growth, and sticking to authenticity and real results matters most.

SpringFour’s Founder and CEO, Rochelle Nawrocki Gorey, was highlighted by the Financial Health Network as part of International Women’s Day in a piece honoring “3 trailblazing women instrumental in advancing the financial health movement over the past two decades – and they’re not done.”

We’re thrilled to share that SpringFour is featured in the State of Fintech report, recognized as a leading financial health fintech, making it possible for organizations to empower consumers with real-time, vetted financial health resources — leading to increased repayments, greater P&L value, and more financially healthy customers. See SpringFour’s article beginning on page 121.

What’s the secret sauce to SpringFour’s 20-year success? CEO Rochelle Nawrocki Gorey says it’s simple: deliver tangible resources to people in need, and the benefits will come right back to you. SpringFour has built a business model that’s as sustainable as it is successful—no gimmicks, just real impact.