Our CEO Made Forbes 50 Over 50. Here’s the Story Behind It.

This month, SpringFour Founder & CEO Rochelle Nawrocki Gorey was named to Forbes’ 50 Over 50 list, which recognizes women whose leadership is reshaping their industries. She joins an impressive class of honorees from major banks and credit unions — proof that SpringFour, a company built two decades ago on a simple yet groundbreaking idea that connecting customers to vetted financial health resources leads to great results, now sits at the same table as the industry’s biggest names.

It’s a milestone worth celebrating. And it’s also a good moment to tell the story of how we got here.

Trusted by banks, lenders, and credit unions for more than two decades

SpringFour is 21 years old. In an industry that often celebrates fast growth and quick exits, that kind of longevity is proof that SpringFour is both a timeless and timely solution that meets needs and delivers. 

Rochelle founded the company in 2005 after growing up in a household that lived paycheck-to-paycheck and spending the first half of her career in public service. She saw firsthand what financial instability does to families, and she built SpringFour to do something about it: connect banks, lenders, credit unions, employers, and nonprofits with the vetted resources their customers and employees need to build real financial stability.

Two decades later, that mission hasn’t changed. What’s changed is the scale: SpringFour now connects delinquent and at-risk customers to 28,000+ vetted resources, has delivered 40 million+ referrals since 2005, and helps partners see a 2–10x increase in repayment rates, and a 6.5-point average increase in Net Promoter Scores.

Small, mighty, and all women team

Here’s what might surprise people: SpringFour is a small organization with a major impact. SpringFour’s small, mighty, and all-women team has worked with leading financial organizations for years, creating impressive ROI. 

That’s by design. Before SpringFour was acquired in 2024, it never sought or raised outside capital. In a fintech landscape where venture funding often shapes the roadmap, staying bootstrapped meant SpringFour could stay accountable to its mission.

Staying true to the mission

Over 20 years since its founding, the team is still, above all, passionate about the same thing Rochelle set out to build in 2005: providing people experiencing financial hardship a real, practical path to stability — and giving the institutions that serve them a real, measurable return for helping.

That combination of a strong mission tied to business results is exactly what this Forbes’ recognition reflects. It’s a testament to what a small, mighty, women-led team can build when it refuses to compromise on either its purpose or its performance.

Join leading banks, lenders, and credit unions using SpringFour

SpringFour turns financially challenged borrowers into confident, repaying customers. If you’re ready to see what that could look like for your organization, explore your potential ROI and schedule a 20-minute demo.