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How One Female Fintech Leader Springs Into Financial Wellness
Our Founder & CEO Rochelle Nawrocki Gorey was featured on the Bankadelic podcast with Lou Carlozo, discussing the future of financial wellness, SpringFour’s recent acquisition by C&R Software, and how we’re driving powerful business and customer outcomes for organizations across the country.

Building, Fundraising, and Winning in Fintech: The Strategy Playbook, #6 Rochelle Gorey: Founder & CEO, SpringFour—Sustainable Growth & Impact
Unlike many fintech companies, Rochelle Gorey’s SpringFour has never raised outside capital. Instead, it’s grown steadily over 20 years, delivering financial health resources to over 8.5 million people in 2024 alone. Rochelle and SpringFour demonstrate that measurable impact is just as valuable as rapid growth, and sticking to authenticity and real results matters most.

2025 The State of Fintech Report: Annual Banker Survey and Collection of Insights
We’re thrilled to share that SpringFour is featured in the State of Fintech report, recognized as a leading financial health fintech, making it possible for organizations to empower consumers with real-time, vetted financial health resources — leading to increased repayments, greater P&L value, and more financially healthy customers. See SpringFour’s article beginning on page 121.

SpringFour Expands Its Reach and Impact — Partners with MSU Federal Credit Union
What’s the secret sauce to SpringFour’s 20-year success? CEO Rochelle Nawrocki Gorey says it’s simple: deliver tangible resources to people in need, and the benefits will come right back to you. SpringFour has built a business model that’s as sustainable as it is successful—no gimmicks, just real impact.

Los Angeles burns as banks step up to fuel aid efforts
American Banker is shedding light on how banks are stepping up to provide aid as Californians have been impacted by the California fires. The article includes a quote from Rochelle Gorey’s recent op-ed in American Banker titled “Banks have an obligation to plan ahead for natural disaster relief.”

Los Angeles burns as banks step up to fuel aid efforts
Digital Insurance quotes Rochelle Gorey’s recent op-ed in American Banker titled “Banks have an obligation to plan ahead for natural disaster relief.”
How One Female Fintech Leader Springs Into Financial Wellness
Our Founder & CEO Rochelle Nawrocki Gorey was featured on the Bankadelic podcast with Lou Carlozo, discussing the future of financial wellness, SpringFour’s recent acquisition by C&R Software, and how we’re driving powerful business and customer outcomes for organizations across the country.
Building, Fundraising, and Winning in Fintech: The Strategy Playbook, #6 Rochelle Gorey: Founder & CEO, SpringFour—Sustainable Growth & Impact
Unlike many fintech companies, Rochelle Gorey’s SpringFour has never raised outside capital. Instead, it’s grown steadily over 20 years, delivering financial health resources to over 8.5 million people in 2024 alone. Rochelle and SpringFour demonstrate that measurable impact is just as valuable as rapid growth, and sticking to authenticity and real results matters most.
2025 The State of Fintech Report: Annual Banker Survey and Collection of Insights
We’re thrilled to share that SpringFour is featured in the State of Fintech report, recognized as a leading financial health fintech, making it possible for organizations to empower consumers with real-time, vetted financial health resources — leading to increased repayments, greater P&L value, and more financially healthy customers. See SpringFour’s article beginning on page 121.
SpringFour Expands Its Reach and Impact — Partners with MSU Federal Credit Union
What’s the secret sauce to SpringFour’s 20-year success? CEO Rochelle Nawrocki Gorey says it’s simple: deliver tangible resources to people in need, and the benefits will come right back to you. SpringFour has built a business model that’s as sustainable as it is successful—no gimmicks, just real impact.
Los Angeles burns as banks step up to fuel aid efforts
American Banker is shedding light on how banks are stepping up to provide aid as Californians have been impacted by the California fires. The article includes a quote from Rochelle Gorey’s recent op-ed in American Banker titled “Banks have an obligation to plan ahead for natural disaster relief.”
Los Angeles burns as banks step up to fuel aid efforts
Digital Insurance quotes Rochelle Gorey’s recent op-ed in American Banker titled “Banks have an obligation to plan ahead for natural disaster relief.”
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Media Kit

SpringFour logos
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SpringFour 2024 Annual Impact Report
Explore this Annual Impact Report highlighting our most-requested resources, partnership wins, and 2024 impact.
Testimonials
Click Download for a PDF with quotes from leading companies across the country that work with Springfour
Team Photos
Click Download to access high resolution images of the SpringFour team and our CEO & Founder, Rochelle Nawrocki Gorey.
Company Impact Overview
Click Download for a two-page summary of SpringFour’s mission, benefits, and impact.
BMO Case Study
Click Download for the full case study highlighting important partnership achievements
Awards & Recognition
