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We are thrilled to announce that our CEO and Founder, Rochelle Nawrocki Gorey, has been named as one of American Banker’s Most Influential Women in Fintech! This award honors female leaders in the fintech community who are paving the way for the industry’s future while championing critical issues like diversity, inclusion and mentorship. All the finalists are helping to bring new financial technology to life and move the industry forward in its efforts to help consumers, businesses and financial institutions innovate and bring about better products and experiences.

The Financial Empowerment Mobile, also known as the eBus by Fifth Third, is dedicated to bringing financial access and education directly to communities, especially those that are underserved. In 2024, the eBus has been revamped to provide an array of enhanced experiences. One of the notable additions to the eBus’s offerings is the integration of SpringFour’s services, a prominent fintech specializing in social impact financial wellness.

Fifth Third has partnered with social impact fintech SpringFour to offer financial resources to underserved communities across the country. The eBus will travel to underserved communities across the bank’s footprint and give consumers access to 23,500+ nonprofit and government resources through its collaboration with the social impact fintech.

Fifth Third’s Financial Empowerment Mobile, commonly known as the eBus, brings financial access and education directly into communities, especially underserved areas. For 2024, the eBus has been reimagined to offer enhanced experiences including immediate checking account opening, face-to-face consultation pods for private conversations, computer workstations for guests and broader services. The increased offerings of the eBus include the services of SpringFour, a leading social impact financial wellness fintech, that connects visitors to more than 23,500 financial wellness resources from nonprofit and government agencies.

Fifth Third’s Financial Empowerment Mobile, commonly known as the eBus, will begin its 2024 tour with a 20-day journey across Ohio beginning in Cincinnati on Fifth Third Day. Through a relationship with SpringFour, an award-winning social impact fintech, the eBus will connect community members to vital human and social services organizations to address needs related to food savings, rental resources, childcare, employment services, small business support and more.