SpringFour Growth: Team Additions

Mar 9, 2022

February was a big month for us here at SpringFour. SpringFour’s CEO Rochelle Gorey has spent her entire career in financial services, often from the perspective of building better policies, products and solutions that help people see a better financial life. So it was a full circle moment for her to be named a finalist for Lendit’s Fintech Woman of the Year and to share this recognition with other leading fintech leaders. This Award serves as a powerful recognition that what we are building at SpringFour matters–financial health has become a key aspect of financial services, and we are creating long-term impact in the industry. This nomination was a nod to the hard work and passion of the SpringFour team and a recognition for our passion: day in and day out, we continue to build the best financial health platform that exists.

The SpringFour team is growing and in doing so will allow us to accelerate our ability to scale and create impact. Our two new hires have extensive experience in leading industry organizations and it’s a proud moment as a founder to have the ability to bring them on board. It’s been a fast start to 2022 and we’ve added more financial industry leaders to our client list, seen demand for financial health resources continue and are beginning work on important product enhancements. As always, we are thrilled to be working with you in support of the mission of promoting financial health.

Yasmine Anavi has joined SpringFour as EVP, Business Development and Strategic Partnerships. In this role, Anavi will be responsible for developing and expanding SpringFour’s strategic relationships and implementing partner programs throughout the financial services industry. 

Anavi has a track record of success in risk management at top US banks. Prior to joining SpringFour, Anavi served as the Executive Vice President and Senior Credit Officer for Cards and Retail Services at Wells Fargo, where she led the credit risk organization for its credit card, co-brand, and private label portfolio.  Anavi has also held Chief Credit Officer/Chief Risk Officer leadership positions at Barclays, American Express, and Citi in a number of consumer businesses, including cards, auto, home lending, student loans, installment loans, and point of sale finance.  

“I’m very excited to be joining the team at SpringFour to further expand its partner programs and help even more customers on their path to financial wellness. I’m impressed by the important work SpringFour has done in this area and look forward to being part of it in the future,” said Anavi.

Moreover, Kate McCarthy has joined the SpringFour team as the Director of Product Development, working with the product team to curate and vet Financial Health Resources. She has more than 20 years of experience creating and enhancing the accountability and sustainability of non-profit, government, and corporate social impact initiatives, including most recently as the financial education program manager at Fannie Mae. She holds a Masters in Public Administration, has worked in both the public and private sectors, and is passionate about increasing connections for effective social impact. 





Katy Jacob

VP of Research & Impact, SpringFour

Awards and Recognition













Chicago Office at 1871
222 Merchandise Mart Plaza