Meet the SpringFour Team — 5 Questions for Missy Hansen

Oct 10, 2024

Missy brings over 20 years of expertise in the government payments industry, particularly in EBT (Electronic Benefits Transfer). Her diverse experience spans implementations, program management, card services, and relationship management, making her an ideal fit as SpringFour’s Director of Business Development.

Having worked for major financial institutions and fintech companies, Missy excels at forging meaningful, empathy-driven partnerships with her clients and colleagues. Her extensive management of large state government assistance programs has deepened her understanding of the urgent need for timely financial support.

With an infectious energy and passion for enhancing financial health through SpringFour’s resources, Missy is eager to connect and collaborate with you!

What excites you about being part of SpringFour?

Oh goodness, so many things excite me about being a part of this incredible SpringFour team. What gets me most excited is our shared passion for helping others who are suffering financial hardships. The energy and dedication of our team is contagious. Whether we’re on a prospect call or in a morning huddle, I feel it and it motivates me to get SpringFour into the hands of every single person.

What does financial health mean to you?

As I ‘mature’ everything about my health continues to be prioritized in my life… mental, physical, relationships, spiritual, and, of course, financial. To me, financial health has three key components: knowledge to make the right choices about money, control over decisions affecting my financial life, and security of knowing that there are places I can turn to when financial hardships occur.

What financial health trends do you expect to see in the near future?

I think more financial institutions, both large and small, will continue to focus on building financial confidence amongst the underbanked community. No one person’s financial profile looks the same as another’s, and organizations need to make efforts to offer customizable and attainable solutions that meet the ever-changing needs along one’s lifelong financial journey.

What gets you up in the morning?

The smell of coffee, daily NYT puzzles, my sunrise workout girls, buttery croissants, and the opportunity to make a difference through my work with a mission-driven brand like SpringFour.

What is your financial health rule to live by?

“Wants vs. Needs.” It’s very simple to say, but it’s hard to prioritize needs when there are so many wants. I have a slight obsession with home decor — my husband and kids concur. I’ll often visit my favorite store, Homegoods, and peruse the aisles of stuff that I certainly don’t ‘need’ but I sure do ‘want.’ I’ve learned the importance of prioritizing needs, such as groceries, utility bills, and mortgage payments, and recognizing when certain expenses, such as dining out, travel, and home accents, are wants that I may not need to buy now. For items that fall into the want category, I set aside a modest budget each month. This allows me to enjoy the things in life that bring me joy but still have reasonable limits.