Research and Insights

SpringFour’s CEO and Founder, Rochelle Nawrocki Gorey, has been named one of American Banker’s 2024 Most Influential Women in Fintech! Following the award win, SpringFour and Rochelle were spotlighted in American Banker, “Financial health professional: Rochelle Nawrocki Gorey.” Rochelle was also recognized at American Banker’s Digital Banking conference alongside the other 2024 Most Influential Women in Fintech.

SpringFour has received 6 award recognitions in less than 12 months. There’s a reason SpringFour is getting recognized — we’re all about real-time, tangible impact. With SpringFour’s vetted resources, individuals reduce expenses, grow their savings, and find their financial footing. Learn more about the awards in this blog.

On 5/3/2024, SpringFour’s Rochelle Nawrocki Gorey and Allie Poppe visited our partner Fifth Third Bank’s headquarters in Cincinnati, Ohio to celebrate Fifth Third Day. Allie captured the exciting experience of seeing SpringFour in action on Fifth Third’s Financial Empowerment Mobile, otherwise known as the eBus, in this blog. Through its newly reimagined eBus, which offers SpringFour’s financial health resources among other banking services, Fifth Third is meeting people where they’re at by taking a tour across the Midwest in its eBus to bring financial health and banking services to underbanked communities.

SpringFour team members attended Financial Health Network’s 20th Annual EMERGE conference, hosted this year in our home city of Chicago! At the event, SpringFour’s CEO and Founder, Rochelle Nawrocki Gorey joined a panel called “The Power of Partnerships” alongside financial health leaders at SpringFour’s partner organizations including OppFi, Patelco Credit Union, and Self.

Allie joined the team as SpringFour’s Operations & Account Specialist in November 2023. She utilizes her expertise in client onboarding to guide SpringFour subscribers through the deployment process. Her experience in Real Estate and Banking as a Service (BaaS) gave her valuable insight into needs consumers are facing today and how the financial industry can support those consumers. Learn more about Allie in this blog.

Phylicia Clifton joined our team in November 2023 to help ensure our clients get the most out of their SpringFour partnership as our Senior Manager, Client Success & Impact. She works closely with our clients to build and develop their campaigns, materials, and strategies to promote and market their SpringFour deployments to their customers and employees. Additionally, she works with clients to understand their usage metrics and how SpringFour is impacting their bottom line. Learn more about Phylicia in this blog.

We kicked off this year with major recognition, including being named a Real Leaders’ Top Impact Company and a big feature in Inc. Magazine. Explore growing trends in customer needs, our newest product, media spotlights, and more in our Q1 2024 Impact Report.

SpringFour was invited by Consumer Bankers’ Association to moderate a panel at its CBA Live 2024 event with three of our incredible partners: BMO, Capital One, and KeyBank. The topic? “The Data Doesn’t Lie: How innovative financial health strategies are having a positive impact on both consumers and business objectives.”

SpringFour’s CEO and Founder, Rochelle Gorey, has been selected out of thousands of applicants as an Inc.’s 250 Female Founders 2024! SpringFour is one of the 7 winners in the Financial Services industry, with a special feature on Rochelle and SpringFour for demonstrating the importance of marrying social impact with fintech and completing more than five million financial health referrals in 2023. Learn more about the award in this blog.

As social impact becomes a core measurement of success to more companies at SpringFour, we’ve seen an increasing need for social impact reporting from our clients. During Q1, many of our partners look back at all the work done in the previous year to prepare ESG (Environmental, Social, Governance), CRA (Community Reinvestment Act), CSR (Corporate Social Responsibility), and other reports that show how their companies are making a difference for their customers, employees, and beyond. With social impact at the center of our business, we prepare annual Social Impact Reports to showcase the impact we made with each client.