Meet SpringFour

When people are experiencing financial challenges, SpringFour believes it’s because there’s something happening in their financial lives that makes it impossible for them to pay, and they need and deserve direction to local resources that can help.

Meet SpringFour

Our Mission

SpringFour’s mission is to connect consumers to the financial health resources they need. Our approach addresses the root cause of financial challenges to get people back on track with their payments.

Meet Our Team

With backgrounds in nonprofit or government work and years of financial services industry experience, our team cares deeply about building a business that works to fundamentally improve the lives of as many people as possible. Between investing in client relationships, analyzing data and research, and driving our impact-oriented mission forward, each member of our team embodies the mission of SpringFour by empowering our clients and their customers towards achieving financial wellness.

Rochelle Nawrocki Gorey
Co-Founder, President & CEO

Dr. J. Michael Collins Ph.D.
Co-Founder

Yasmine Anavi
EVP, Business Development and Strategic Partnerships

Cassandra Compton
Chief Product Officer

Colleen Maxwell
Director, Business Development & Compliance

Vinnie Frederico
Director, Client Engagement & Business Analytics

Kate McCarthy
Director of Product Development

Maggie Kaiser
Customer Success Manager

Morgan Pierce
Client Success and Impact Associate

Jessica L. Williams
Resource Integrity Specialist

Sheila Squier
Senior Resource Specialist

Tanya González
Research Analyst

The “Four” in SpringFour

Connections

The SpringFour platform is built so that any organization wishing to connect their customers or employees with financial health resources can do so quickly and efficiently.

Savings

By connecting consumers to resources that reduce household expenses, we are helping them on a path to greater financial security and health.

Impact

We make more than 1 million referrals each year, resulting in an average consumer savings increase of $250 per month, helping consumers achieve their financial dreams.

Integrity

We employ a rigorous un-biased vetting process and hold high resource quality standards to ensure that all of our free-to-consumer referrals are valuable and deliver what they promise.

Our Story

Over 15 Years Ago

Long before financial health became a hot topic, we knew connections to local resources could help improve financial lives. So we set out to build the technology that would easily and efficiently connect people to quality financial health resources.

SpringFour’s co-founders have backgrounds in community development and financial services and are known as experts and innovators in the fields of asset development, community reinvestment, and foreclosure intervention. SpringFour was founded as MortgageKeeper in 2005 to help address the underlying difficulties of homeowners falling behind on mortgage payments. During that time, SpringFour helped thousands of consumers avoid foreclosure with access to counseling and other resources.

Over 15 Years Ago

Today

Today, more than 4,000 customer service representatives and counselors log into SpringFour every day to access thousands of local resources, programs, and tools that can help create true impact and increase opportunities for financial wellness.

With over 20,000 curated financial health resources available in 625+ cities, SpringFour improves consumers’ cash flow and payment performance, strengthening opportunities for financial wellness and saving our subscribers millions in servicing costs. SpringFour is changing the way the financial services industry interacts with customers who experience financial hardships. We want to inspire the industry to make referrals a standard component of any collections strategy and financial health platform.

Today

With over 20,000 curated financial health resources available in 575+ cities, SpringFour improves consumers’ cash flow and payment performance, strengthening opportunities for financial wellness and saving our subscribers millions in servicing costs. SpringFour is changing the way the financial services industry interacts with customers who experience financial hardships. We want to inspire the industry to make referrals a standard component of any collections strategy and financial health platform.

Certified and Dedicated to Impact

As one of only 3,500 organizations worldwide that have been designated as a Certified B Corporation, SpringFour has been certified as having met high standards of transparency, accountability, and performance. This helps guide us in our mission to help those living paycheck to paycheck by providing the resources they need to get back on track.

Learn more about Certified B-Corporation Certification

ABOUT B CORPS

SPRINGFOUR IN THE DIRECTORY