Meet SpringFour

The leading, first-of-its-kind social impact fintech that delivers results. Founded in 2005 and trusted by top brands, SpringFour empowers organizations to connect consumers to financial health resources they want and deserve, addressing root causes to drive win-win-wins for customers, employees, and organizations.

Meet SpringFour

Our Mission

When people are experiencing financial challenges, something is happening that makes it impossible for them to pay. By empowering people with resources that make a difference in a customer’s life, we all win.

The “Four” in SpringFour

Financial Health

SpringFour’s solutions are designed to help consumers save money, reduce household expenses, and make payments.

Integrity

Our rigorous vetting process, resource quality standards, business model, and mission keep integrity core to everything we do.

Connections

We are the source organizations trust to connect their customers with timely, relevant financial health resources. SpringFour’s solutions make it easy to quickly connect consumers with resources on your website, through your contact center, or on a SpringFour-hosted site.

Impact

We help you drive impact for your customers, employees, and bottom line. Real results include 2-10x increase in repayment rates, $1,000 reduction in annual net credit losses per customer, and 7 percentage point increase in Net Promoter Scores (NPS).

Our Founder’s Story

Nearly 20 Years Ago

SpringFour Founder & CEO Rochelle Gorey’s more than 25 years of experience in public policy, government relations, homeownership, and asset building led her to build SpringFour in 2005 — the first-of-its-kind financial health fintech. Rochelle understood the power of connecting people to resources long before anyone was talking about financial health or fintech — and built a sustainable business model in SpringFour, the first organization to empower consumer financial health while also driving measurable impact for the organizations that provide SpringFour resources for their customers.

Growing up, Rochelle’s family struggled financially and she felt the stigmas surrounding financial hardship. Rochelle knew that people facing financial challenges are in situations that make it impossible for them to pay, and they deserve to be connected to resources that can help them find their footing. Rochelle’s foresight and drive helped her build an unprecedented, innovative business model that connects people with the financial assistance they want and deserve.

SpringFour CEO & Founder, Rochelle Gorey, leading a neighborhood tour for FHA Commissioner Nic Retsinas alongside community residents before founding SpringFour

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Rochelle Gorey, CEO & Founder, accepts Finance Brands that Matter Award at Fast Company 2023 Brands that Matter Awards Celebration

Today

In 2023, SpringFour delivered more than 5.5 million financial health referrals to customers. Leading banks, credit unions, fintech lenders, employers, mortgage servicers, nonprofits, and more work with SpringFour to connect their customers with resources — increasing payment performance, adding brand value, and powering financial health and capability. Rochelle’s personal experience, work, and research instilled in her a deep empathy for others, empowering her to build a company that helps people and organizations while changing the industry for the better. We aim to inspire organizations to adopt SpringFour as a standard component of any collections or financial health strategy.

Meet Our Team

With expertise in nonprofit, community development, financial wellness, banking, fintech, and more, the SpringFour team understands that people who are experiencing financial challenges deserve empathy and connection to resources that can make a difference. Our track record and reputation for delivering results have helped us build a distinguished portfolio of trusted partners who drive impact with us for customers, employees, and bottom line. Our team is highly responsive and available, providing industry expertise and building meaningful relationships with our clients. We deliver best-in-class resources, services, and customer experience.